The AEMA Mining Marketing Summit

This workshop is about why you exist. More than colours and logos, branding is about the promise you make to your clients and stakeholders, the voice you use to communicate, and the reason you are in business.

One must know their why before they begin their how.

She was named to the “100 Global Inspirational Women in Mining” list in 2018 and currently leads Stantec’s campaign to grow mine closure services.

As a young adult she was inspired by the song Born to Run which led her to spend more than 10 years living and working internationally. Conveniently, mining – with its international reach – offered her an opportunity to channel this Wanderlust into a professional career.

Resa has spent much of her career managing up. This includes carefully conveying to her bosses a) why they are wrong and b) what they should do about it, without getting fired – at least, not yet. She will share secrets of ‘managing from the middle’ which is short for getting things done without authority and using that to get ahead.

Named to the 2024 “100 Global Inspirational Women in Mining” list and recipient of the 2025 Medal of Merit for Young Professionals, she transitioned from five years as an underground grade control geologist into mining marketing and communications.

My defining moment came during my first trip underground as a geology student. I cried a little before going down because I was TERRIFIED. But once I was there, that fear melted away and I was absolutely amazed. Standing where so few people have stood before, seeing how light illuminates things differently in the darkness. My career since then has been about trying to share that moment with others, shining light in the darkness, and helping people see what I see.

My promise is to help you communicate with the same authenticity that brought you into this industry, creating content that builds trust, changes perceptions, and helps others discover their own underground moment.

He is a veteran IRO having worked in the mining and energy sector for two decades.

He has a bachelor’s degree from California State University, Long Beach, an MBA with an emphasis in marketing from the University of Phoenix, Reno, and has completed advanced executive education programs at Colorado School of Mines, NYU and Stanford. He recently completed a fellowship at Wharton School of Business in Neuroscience for Business.

In 2018, Ira was named the Most Influential Marketing Executive in Nevada by Acquisitions International, in 2017 was named the top Chief Marketing Officer in the Western U.S. by Corporate Vision Magazine and has won numerous awards for his IR work. Ira earned his Accreditation in Public Relations in 2017 and his business articles have been published in Forbes, Yahoo Finance and the Wall Street Journal.

Ira’s home base is Reno, Nevada, with his wife Erin, adult children, and dogs. He is a baseball enthusiast, coffee aficionado, and Formula 1 racing fan. In his spare time, he and his wife travel the West with dogs and kayaks, enjoying the outdoors.

After attending Ira’s session, you will have a solid grasp on telling your story, how to develop clear and effective messaging, and how to elevate your company above the industry noise.

They lead story-driven marketing campaigns to translate technical geophysics into clear, trustworthy narratives that promote mining and strengthen client relationships.

“I started my career in marketing when I was about 5 years old. I discovered that my creative thinking was useful for getting candy and lots of TV time. TV time meant lots of commercials, which I would promptly act out to friends and family to get more candy. Today, not much has changed, except now I call it “marketing,” and I get paid in direct deposits instead of peanut M&Ms.”

This marketing workshop is for people who want to promote ideas and services that matter. Our team will help you communicate with clarity and build trust within your industry and with your clients.

Our promise is to help you tell stories that make lasting relationships and create meaningful change that moves mining forward.